One of my newest clients sent me about seven referrals and one of these people said to me: "What I know about you is that
you're going to find me the perfect apartment and maybe all I need to do is see the one you like the best."
That's soul satisfaction.
Another client confessed: "It's so stressful because when you find out you have to move you have like 30 days. Within those
30 days you still have a full-time job. Then you have to deal with all the fake ads and all the brokers who waste your time.
I couldn't sleep at night; it was that intense, until I stumbled upon you."
In 2005 I founded Katrina Home Drive (KHD), a completely
volunteer driven community of people throughout the United States who wanted to help displaced evacuees. Through KHD I was
able to help people and families to new homes and a new start.
This was a pivotal moment for me.
I shut down
my lucrative commercial real estate office on Park Avenue and dedicated myself to helping renters in my home town: New York
City. I was the first person to remove the tag along broker from the real estate transaction. I did this because with only
a phone and a computer I'd been successful in helping thousands of Katrina survivors. So I implemented this idea in helping
renters save on broker fees.
This lead to a stunning response from the people I helped. I did no advertising, yet my phone didn't stop ringing. Without
knowing it I'd stumbled upon a need. The human connection. I don't just help people bypass broker fees, I help people bypass
bad apartments and bad landlords. I look after you. I want to make sure you're happy after you move in. Brokers don't do this.
They never will.
For a basic AptStar I charge $1,000. This saves each of my clients a median amount of about $4,200 in broker fees. The time
that I save (because all the work is done remotely) allows me to keep on helping people who have been displaced because of
a catastrophic event. Like many of the people in Texas post Hurricane Harvey.
For me, its personal. I created a space where people I help become involved in helping other people while receiving help themselves.
A social movement where the help doesn't end. It's not just another rental for me or even for you. My clients are my biggest
advocates. AptStar is unlike any other apartment finding service, anywhere.
That pretty much sums up what I am about and definitely what we're about.
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